University of Passau
University
"Our goal in the project unIT-e² is to use customer journey analysis to develop and evaluate design and communication concepts for the marketing of electric vehicles."
Chair of the Department of Marketing and Innovation, University of Passau
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Prof. Dr. Jan Schumann
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Corinna Braun
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Isabel-Sophie Lazarovici
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Annika Kroos
Write e-mail"In order to achieve high user acceptance and find appropriate incentive models, user surveys and experimental field studies will be conducted in the project. From these, we will derive recommendations for action on the user-friendly design of business models, taking into account interindividual customer differences."
CEO CENTOURIS
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Dr. Stefan Mang
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Sebastian Hirsch
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Ana Manolopoulos
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Sonja Saller
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Role in the project
Chair of Business Administration with a focus on marketing and innovation: User behavior and incentive concepts in Clusters Harmon-E and sun-E, User Research and Participation and Subproject Research
Institute CENTOURIS: User behavior and incentive concepts in Cluster sun-E